Alright, a little thing during my EEOC issue happened and while I was basically going through one of the worst experiences of my life, a post had happened across my personal FB timeline about Blackthorn Hoodoo Blend teas, created and made by Amy Blackthorn, a relatively big name in the Pagan community. If some of you all will remember, I reviewed the tea itself in an Open Box Review for Sabbat Box. I liked how it smelled and the tea tasted pretty decent but it’s that name. I really dislike the name.
Amy Blackthorn is White, Hoodoo is Afro-Caribbean (and so am I). Blackthorn doesn’t have any major background in Hoodoo culture or traditions to the point that it would be okay for her to use the name for part of her business moniker, which she is making money from. Also, the teas don’t have any connections to Hoodoo anything in culture, taste, type or anything, “hoodoo” is basically just a name. That’s cultural hijacking. She doesn’t donate or assist to Black communities, she doesn’t talk about race or anything that could possibly be seen as a saving grace. Nothing. It would have been better for her to simply name them “Blackthorn Celtic Blends” and that would have been at least a bit more accurate than “Hoodoo”.
I’m simply commenting as a normal person, not Black Witch, about the tea. Unfortunately, Blackthorn thought it would be smarter to block me than actually talk about her business choices head on because somehow being neglectful is a great business practice, even on the pages of their friends (Blackthorn and I have a mutual friend, that’s why we could interact, I was just commenting to my friend talking about the tea, I didn’t know Blackthorn would be about).
Prime business practices here
Blackthorn’s comment, as you could guess, was basically “Why don’t you like the name?” It was my responses that basically got me blocked from seeing future comments from Blackthorn. Apparently she must not like when being challenged about her business’ name. Which leads to wonder: “Why did she name it that if she didn’t want to deal with the package that comes with it?” I wasn’t even being snarky or nasty, just explaining my reasoning.
When I got blocked, I totally didn’t see it coming, I thought my FB was acting odd because I was on mobile:
I really didn’t know what happened, I’ve never knowingly been blocked before from causing butthurt
Annnnnnnnd here comes a random person, out of nowhere but super predictably because Paganism is excruciatingly White, so I really shouldn’t be surprised. They’re defending the name choice. Remember, I’m Afro-Caribbean, they’re not. I don’t practice Hoodoo but it is more part of my culture than it is theirs, a White person. Also, it is because of Whiteness that Hoodoo is seen the way it is and with such the rep it has. There’s a whole cultural issue that is still very much ongoing because of this.
You can almost hear the “Feel the Bern, I’m not racist. I have a black guinea pig and I pet my Black friends always”
Here’s the thing…”Hoodoo” has everything to do with race. Part of how Hoodoo was born was literally from slavery because slave-owners did everything they could to rip and destroy cultural ties as a psychological tactic to mindbreak a mass group of people and turn into obedient and ever-fearing slaves. Same reason why slaves learning how to read and write was illegal, among other things, which still stretches quite a bit into modern times. Like education and jobs, for example. None of which I’ve ever seen Blackthorn remotely talk about. You want to have Hoodoo be considered worldly for all (read: White people) to use and do whatever with? Then get ready to talk about all the baggage that comes with it. The people lynched. The people oppressed. The people stolen. The people dehumanized into animals. The people brutally murdered. The people who rarely get to see justice. The people widely hated. Can’t approach that topic? Then maybe Hoodoo and Voodoo aren’t your bag. Try Wicca.
Hoodoo was mainly a clever way for Black people to retain and practice cultural beliefs and ideas cobbled together. Blackthorn has absolutely no idea what that is like or to have something of the sort in your cultural heritage, background or anything. Hoodoo, like Voodoo, is usually synonymous with “evil”, “dark”, “wicked”, “superstitious”, “dark people dancing in the night over feverish drums hexing innocent people they don’t like”. Stuff like that. Germanic, Roman and Celtic practices in Paganism are seen in a better, much more comforting light.
I try to explain to the person why the name is problematic.
Now, it’s more than just Blackthorn who blocked me, several supporters of hers did that, mainly the people you saw that I responded to. Everyone, this is a bad idea. Why? Because even if no one lobbed epithets at me or anything, blocking me in refusal to talk about a racial issue they caused, it’s still racist. It’s still racism to blatantly use a word in reference to a culture you’re not part of for business purposes and to silence any and every one that calls you out on it. It’s still racism to not want to listen to people from that cultural background trying to explain to you why it’s racist. Bigotry comes in many forms and not all of them are abrasive and overt. Sometimes it’s just making sure to turn a conversation about Black historical and cultural beliefs into a “Whites Only” forum.
Blackthorn, in trying to duck an actual, non-aggressive conversation about the name of her business because it is problematic, is being racist about the whole thing. Racism isn’t all burning crosses and voting for Trump, it can be as quiet and simple as simply saying, “This is mine and I won’t listen to anyone about it because I don’t care, I just wanna make money.” Geez, if she were richer and hated her own gender, she could match Trump in idea. How much you wanna bet she finds that guy abhorrent…despite thinking just like him?
Her tea bins may as well be air, what’s the point patronizing her business? Even if she posted “Black Lives Matter”, it’s pretty clear she doesn’t genuinely feel that way. And people think White liberals and White Pagans are progressive. Naaaaaaaaaaaaaaaah. But hey, what does she care? It’s just business.
Instead, here are some actual Black owned tea online stores:
Look at that vast selection! And the prices are really good! A basic skim of the site seems like the average price is $6.95, it’s pretty great! There’s even a tea blog to learn new teas and types.
This site looks really nice. The prices are greater but it’s moreso high-end. Try them out!
Update (April 1, 2016, 6:50 PM):
I posted this column to Twitter, including Blackthorn (@MorrigansWitch) in the tweet:
This is literally what I get less than a couple minutes later:
Seriously? How was I supposed to learn anything about her, her stance or anything? She blocked me the second she noticed I wasn’t a glowing review, not actually talked to me. It would be one thing if I had a convo with her, then posted this like nothing happened but newp, she basically blocked me from the get-go.
How I responded:
Of course, in prime business sense, she is ignoring me. She’ll probably whinge on later about how I still don’t know anything about her and made an assumption from a quick interaction…that she, herself, axed so there wouldn’t be any continual discussion of any sort.
Everyone, especially White Pagan business owners, this is a really bad way to handle a problem. If you don’t like dissent, tackling head on is probably your best bet… or avoiding the thing that would get you dissent, like not picking a name that becomes racist on its face. If she talked to me originally, something that was her fault she didn’t do, this could have been pretty different. It’s a number of reasons why I didn’t like how she responded, all of which I already mentioned. This is basic business sense. She can’t complain “OMGZ, U dun know meh!” when she literally made sure that I wouldn’t be able to. Because she blocked me before really chatting with me. Killing all chance I could talk to her, which is all I wanted to do.
Black Witch 
Wanting to take things from a culture but refusing to engage with anyone connected with said culture? Big time problematic. Also hugely arrogant.
Yep, it is. Very much so. Blackthorn probably doesn’t see it that way but it really is
Ugh! Don’t you just “love” when those types of people cut & run because they can’t/won’t defend their inappropriate and suspect use of Black cultural practices? I’ve even seen some FB posts from other Pagans, lamenting some other clueless (usually white) Pagan using the Orishas and misrepresenting where they came from. Typical pick-and-choose-your-deity syndrome, then pitching a fit because people from that actual culture calls them out on their wrongness.It’s ridiculous.
On another note, thank you for the links to the Black-owned tea selling websites. I’ll look forward to checking them out.
Yeah, and these are the same Pagans who say “Paganism doesn’t have racism. We include everybody,” when that very much isn’t true.
Yeah, the Black-owned tea shops have a pretty good selection.
I’m a white Aussie who has pretty vague knowledge about America and slavery, and I want to shake her until her teeth rattle. If I over on the other side of the world get why calling something ‘Hoodoo’ in order to shill it is messed up, what the hells is her excuse?! ‘I’m white, I’ll do whatever the fuck I want?’
Australia has an exensive history of racism that still is very much alive and kicking so there is your frame of reference XD America isn’t the only nation that dabbled in exteme prejudice. Aussies would actually use Aboriginal kids for sport, such as burying kids to their necks and kicking their heads like punting a ball until it came off.
But definitely, this blatant disrepect from Blackthorn towards other cultures is pretty obvious and bad. Her excuse is probably going to be “Hoodoo is a world culture so I can call it that if I want to”
I’ve got as much interest in Ms. Blackthorn and her tea as I do in the politics of Micronesia – which is to say, none – but her decision to block you over what appears to be mostly innocuous conversation seems to say more about her than what I’ve seen from her elsewhere in the past. Seems like Ms. Blackthorn has some seriously unproductive pride happening in this conversation. For my part, I don’t necessarily oppose white people taking on historically Black traditions, but it does feel ignorant for her to use the name in a way completely separated from almost everything it’s associated with. One would think that with all her education she’d be more responsible about the words she uses because of the power and associations they have, but I guess that didn’t happen here. To me, this utterly screams “insecurity” when a person (and in this case, also her followers) block voices of even mild dissent.
Yeah, pretty much. She doesn’t care much at all
THIS lol. I was asked recently by a member of a pagan social media group what cultural appropriation is. They were confused after reading a headline on a satirical article that read “white woman feels her most authentic while appropriating other cultures.” This is just one more example I can add to the list.
Thank you for including links to the black owned tea shops. It seem like it’s harder than it should be to find black owned business to support online.
Yeah, a lot *willingly* don’t get it. And you see Blackthorn’s response, it’s pretty bad.
Yeah, it really is hard to find Black owned online stores
Asé o. Thank you for this post.
[link redacted (Reason: Already cited and I don’t want such traffic coming to Black Witch)]
” Hoodoo is neither a religion, nor a denomination of a religion—it is a form of folk magic that originated in West Africa and is mainly practiced today in the Southern United States.
The Whole Bushel-
Hoodoo, known as “Ggbo” in West Africa, is African-American folk magic. It consists mainly of African folkloric practices and beliefs with a significant blend of American Indian botanical knowledge and European folklore. It is in no way linked to any particular form of theology, and it can be adapted into numerous forms of outward religious worship. Although it is not a religion, there are elements of African and European religions at the core of hoodoo beliefs. Teachings and rituals are passed down from one practitioner to another—there are no designated priests or priestesses and there are no divisions between initiates and laity. Rituals vary depending on the individual performing them; there is no strict approach that one must adhere to. Today, hoodoo is mainly practiced in the Southern United States, and most people who practice hoodoo are Protestant Christians.
Hoodoo tradition emphasizes personal magical power invoked by the use of certain tools, spells, formulas, methods, and techniques. It ascribes magical properties to herbs, roots, minerals, animal parts, and personal possessions. Some spells even make use of bodily effluvia and detritus (menstrual blood, semen, urine, spit, tears, nail clippings, hair…you get the picture). Hoodoo spells are typically carried out with accompanying Biblical text, usually from The Book of Psalms, but they are generally not performed in Jesus’s name. The intention behind hoodoo practice is to allow people to harness supernatural forces in order to improve their daily lives.”
Isn’t what you’re doing as far as saying Blackthorn can’t/shouldn’t be using the word Hoodoo very similar to the days of “Whites Only” restrooms and drinking fountains? Should anyone be able to practice Christianity, or call ourselves Christian, seeing as how Christ was an Isrealite? Take anything that uses a name or technique that originated from a different race or culture. Should someone not of the originating culture be allowed to use that name or technique?
Go back and re-read the first half of the second paragraph of the pasted section about herbs, roots and minerals. I think, by definition, Blackthorn’s teas are exactly what that paragraph says.
I cannot speak to the way she handled your criticism. But, I can say that what you are saying about her using the word Hoodoo is every bit as racist as you claim she is being by using the name.
We are all human and we all bleed red. Don’t be part of the wedge that divides us. Be part of the glue that holds us together.
Oh, look! A racist appeared!
That’s a nifty quote but I’m an actual Black person who works in libraries and research! And knows about Hoodoo and Voodoo from both a research and cultural perspective.
Let’s breakdown the bull because there is so much fail here in this comment.
“Hoodoo is neither a religion, nor a denomination of a religion—it is a form of folk magic that originated in West Africa and is mainly practiced today in the Southern United States”
It’s is a cultural practice. Some practicioners actually see Hoodoo as a form of spirituality and religion given that there are deities and spirits they do work with. Hoodoo was born from the extremely restrictive terror that slavery produced as a resistance to the psychological mind-breaking tactics commonly applied, such as ripping culture and history from someone. It has some Christian components to fly under the radar of slavers and overseers but held on to many different West African components (that varied because there were different tribes in West Africa) so they could retain their history while dealing with torture conditions. Either way, it doesn’t reduce the importance it has to a culture. Dia de Muertos is not religion based but it is definitely Mexican culture and nothing else – and should be respected as such. Ditto with Hoodoo.
Isn’t what you’re doing as far as saying Blackthorn can’t/shouldn’t be using the word Hoodoo very similar to the days of “Whites Only” restrooms and drinking fountains?
NOPE! It isn’t. Blackthorn is hijacking a word that is not from her direct culture and history. She’s White, she comes from a group of people that made it so that Hoodoo had to exist. It’s just another form of colonization, she’s taking something that isn’t hers and was created specifically because of prejudiced people like her. She would have been fine-ish if she was engaged with any part of the Black community, (I know her and met her, she’s definitely not) but instead, she’s hijacking. She doesn’t even practice hoodoo.
It’s not the same as “Whites Only”. Jim Crow rules like that primarily existed to benefit White people and uphold supremacist thinking through de jure laws. I’m not trying to uphold supremacy of any sort, I’m telling White supremacy to get it’s hands off of snatching other things. She isn’t part of the group, she’s just using the name baldly for money making purposes. It’s racist to do so.
“Should anyone be able to practice Christianity, or call ourselves Christian, seeing as how Christ was an Isrealite?”
“Ourselves”? What is with the “Our?” I’m not Christian and neither is the core audience of this blog. Christianity – especially Western Christianity – has a looooooooooong history of imperialism and forcing others to practice Christianity for hundreds of years. It’s actually part of why Islam and Judiasm has a bad rap in Western nations, because Christian influenced media depicts them poorly. This means the point you just raised is super moot. You can’t say “should people practice Christianity” when it’s been forced down so many throats – it’s even how Hoodoo, Voodoo and even good chunks of Santeria came about. Because Christians don’t know how to leave other people alone.
“Take anything that uses a name or technique that originated from a different race or culture. Should someone not of the originating culture be allowed to use that name or technique?”
Not if they absolutely plan to hijack it as if it’s just a nonsense word like “Pepsi” or “Swiffer”. Or use it to evoke stereotypical beliefs already established (Hoodoo has a lot of stereotypes due to White culture and beliefs creating those stereotypes.) Then no, they need to keep their hands off of it. She could have named it Blackthorn Celtic Teas (which is more of what she actually practices) and the name could have been just fine. If you can’t be respectful as an outsider, then don’t bother at all. Especially when all they’re using it for is to make money. Which is what Blackthorn is doing.
“Go back and re-read the first half of the second paragraph of the pasted section about herbs, roots and minerals. I think, by definition, Blackthorn’s teas are exactly what that paragraph says.
I cannot speak to the way she handled your criticism.”
A) We’re not in a college class
B) You are not a professor
C) You really want to be mindful of your words here, this is my spot, not yours. Don’t sit here and be abrupt with “Go back and read…” as if I’m too stupid to comprehend what I read in the first place.
I know aplenty about roots, herbs and minerals. I also know that different roots, differnt herbs and different minerals have different and respected meanings that varies throughout many different cultures because of their varied histories. Anyone practicing magick for longer than a few months would know that. Blackthorn showed no care or concern for that and a vast majority of the teas she had were not exclusive to Hoodoo roots and herbs. I’ve seen green teas (That’s Asia) for example. “Hoodoo” in her brand name is strictly that, a name. No connection to the actual product in a way that makes sense.
It doesn’t matter what you think about how she handled her criticism. She did that to herself, that was her own choice. She wants to be racist and defend it, that’s on her 100%. I have no sympathy for that.
“But, I can say that what you are saying about her using the word Hoodoo is every bit as racist as you claim she is being by using the name.”
How is it racist to say, “You’re hijacking a word from a marginalized community you’re not apart of and it is not right. Especially since you are from the community that does the marginalization”? Racism doesn’t occur in a vacuum. You’re just being stupid by saying that. It’s not racism to defend your culture from racism. It’s plain and simple defending from further colonization and prejudice. She wanted to make that simple-minded choice for herself, that’s what she did. She should have known it was going to cause a problem – unless she thought her buyers were going to stay White. White folks tend to be actively blind to prejudice that thoroughly benefits them, just like what you are doing now.
“We are all human and we all bleed red. Don’t be part of the wedge that divides us. Be part of the glue that holds us together.”
This is such utter crock. I’m a Black human being. I have a history and a culture and an idenity that is unique from other histories and cultures and identities. I’m also female, do you think women shouldn’t have access to menstrual items because guys can’t use them? Here’s the thing, you may want to ignore it but we’re all different humans. Painting with a broad brush is a nonsense argument. We’re not judging people by blood type (though I feel like you don’t research how racism even impacts medicine – including how people give blood) people are being judged by their skin tones and the darker you are, the worse it gets – to the point that blood does get spilled and at a lot greater rate than their far lighter counterparts.
” Don’t be part of the wedge that divides us. Be part of the glue that holds us together.”
You should tell Blackthorn that, she needs to stop being divisive by being so racist. You, too. You’re not preaching to the Klan here, you’re on a Black person’s website.